The Hip Young Bingo Player

Jan 28, 2012

Jeffrey L Minch
President, CEO
512-656-1383 cell
jminch@littlefield.com

The Hip Young Bingo Player is a 20-30 something customer who is looking for fun.  While the traditional bingo player is looking for relaxation, stress relief, socialization, fun and to win money — the Hip Young Bingo Player is looking almost exclusively for socialization and fun, fun, fun.  Well and to win money.

 

Interestingly enough while the traditional bingo player trends a bit more female than male; the Hip Young Bingo Player is about evenly split between gentlemen and ladies.

The Hip Young Bingo Player does not just understand social media; their lives are ruled by social media.  They are all on Facebook, Twitter 24/7.  Their lives are structured around email and text messaging.  These are the fastest thumbs in the West.

Where the Traditional Bingo Player has an email penetration rate of approximately 40%, The Hip Young Bingo Player has a 100% email and smartphone penetration.  They are the poster children for convergence who are able to access email and test messaging on their cell phones.

The Hip Young Bingo Player is a fickle customer and you may have to overcome some  “Grandma’s Bingo Hall” preconceived notions but when you can show them a good time they will patronize the bingo hall.  The bingo hall is in direct competition for the Hip Young Bingo Player’s time and attention with all other forms of entertainment.

Image of Bingo Players

So how can you find the Hip Young Bingo Player and how can you induce them to “try” bingo?  Marketing is intended to create “tryers” and if you are able to make the sale on that first try, you will be able to create a repeat customer — likely not a deeply loyal customer but a repeat customer nonetheless.

Here are some marketing concepts we use routinely.

1.   You have to go where the Hip Young Bingo Player lives — their apartment communities.  We market directly to apartment communities within 10 miles of the bingo hall by approaching the apartment community managers and asking for permission to put up posters in the laundry rooms and other bulletin board locations, providing discount coupons to be included in new resident packages and by providing a landing page for the community on the bingo hall website.

2.   Hip Young Bingo Players can be approached through targeted employee discounts which provide discounts to the workers of specific employers who are likely employers of the Hip Young Bingo Player.

3.     Social media “pay per click” campaigns can be used to target social media users.  These have been highly successful.

4.  Careful attention to the construction of bingo hall websites and SEO practices will draw prospective Hip Young Bingo Players to the websites.  Then content — both video and picture galleries as well as testimonials from other Hip Yung Bingo Players — will rule the day.

5.   Careful attention must be paid to emerging brand evangelists whose social influence is felt by large networks of followers and friends.  These brand evangelists are difficult to find but when found can drive large amounts of social compatriots to the bingo hall.

Image of Young hipsters enjoying a game of Bingo

6.    Image of a Bingo computerMeetUp is a particularly fertile platform which is used to identify groups who are seeking “fun”.  In Austin, Texas there are over 25,000 individuals who are members of MeetUp Groups whose self-identification includes the keyword “fun”.  This is huge low hanging marketing fruit.

7.    Hip Young Bingo Players see the use of electronic card minders to be just one more dimension of their electronic world and while the Seasoned Bingo Player may see an electronic card minder as a means to sharpen their focus and to overcome their sight issues, the Hip Young Bingo Player just seems them as just so much “iPad” bingo.

The Hip Young Bingo Player is not likely to become a core customer but is like a very hip planet orbiting the bingo hall and dropping in every couple of weeks.

Several special considerations about the Hip Young Bingo Player:

  • Hip Young Bingo Players sometimes use bingo as a “pre-game” activity wherein they have some fun, drink some inexpensive beer and then head out to party the night away until the early hours of the next day.  Bingo as pre-game is a great idea
  • Hip Young Bingo Players like to drink beer and can be attracted to inexpensive beer offerings.  They are often quite responsible in their driving habits with pre-designated drivers to get them all home safely.
  • Bingo can be Date Night for Hip Young Bingo Players.

Image of a young hipster winning at Bingo

Bingo is fun.

Take a look at www.austinbingo.com to see some content starring the Hip Young Bingo Players!

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  • Josephdouglas21

    I work for Littlefield in Columbia, SC and it is more and more younger people playing everyday, and it varies from middle school all the way up to college. In my opinion, this is easier than playing the lottery. I rather your adults play bingo rather than breaking into thir neighbor’s house. This is something constructive and rewarding at the same time…..Please visit Westside Beach Bingo in Columbia, SC if you stay in South Carolina.

    • Anonymous

      Joe —

      Thanks for your comment and insights.  I am in SC today and was in Westside Beach Bingo today.  I may come over and play bingo tonight.

      Were you at the Bingo Caller Training class today?

      Jeff

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  • http://profile.yahoo.com/P43QDNIR6ZLTIKTPHT3W2OYUWE Oyowoule Uwa

    Contineued.

    Also, I have witnessed employees reaching underneath the counter to retrieve computesr which is then given to selected individuals mentiioned above (maininly those named above).  St. Andrews Beach Bingo is pathetic,  employees make their own rules and their conduct is appalling.  Where do these caliber of people come from?  These employees repeatedly assist family and friends in winning games ( to include jackpots).  How is it done?  
    Well, one employee makes it a point to distribute computers to the customers.  It is evident that she knows exactly which computer is a potential winning computer.  This employee makes every effort to see that her family and/ or friends are given  winning computes.  While the managers are seated, this employee is setting the computers. Also, this same employee repeatedly calls the coverrall games.  Also, I have witnessed the above caller viewing individuals bingo sheets (No, not to ascertain if there are still daubing).  Family and/or friends would sit(in view of the caller stand) with their back turned to the caller’s stand, this provide the employee a view of the computer and what  ball or balls needed to obtain the winning bingo.   I would like to ask do your company have a policy that requires a set lime frame for each caller to be on the stand?  Do your company have a set policy for employees selling computers and paper sheets to family members?   as how long each caller is one the stand?  Do your company have set policies and procedures regarding how the runners distribute computers and how paper sheets are dispersed to the customers?  Is it a requirement for runners to rotate the direction when selling paper sheets?  
    I veiewed a customer throwing a computer into a trash boz.* management observed this and stated “I am going to ask you to leave?  Earlier that everning, this same customer along with two others was speaking in a loud manner.  The manager stated to the customer, ”I am going to make you leave”.  The manager was perpetrating because she was aware that I was paying attention to the customer’s conduct.  Why wasn’t this customer escorted out of the business at the beginning of disruption?  Many of your loyal customers has elected to cease patronizing St. Andews Beach Bingo as a result of the above.

  • http://profile.yahoo.com/P43QDNIR6ZLTIKTPHT3W2OYUWE Oyowoule Uwa

    Corrective Version:

    ·         Jeff, West Columbia bingo, thank you for adhering to the SC Law regarding the age requirement of young players.  Those individuals serving in capacity as managers at St. Andrews Bingo does not abide by rules and regulations.  Often, I have witnessed children as young as 6 years old playing bingo at both locations.  Also, these children are allowed to play bingo on school nights. Recently, your customers at both West Columbia Bingo and St. Andrews Bingo have become concerned regarding certain individuals repeatedly winning jackpots and other games in the program.  I am one of those customers.  Jeff, could you tell me how is it these individuals win every other night; if not every night.  These individual to which I am referring is known to hit two to three coveralls on a monthly basis.  Also, these same individuals hit each night in the program and average at least two to three winning.  Sometimes, their nightly winnings exceed above $500.00 nightly.  The individuals to whom I am referring  is Tommy and his sisters, Frank and Vermell, John, the elderly black gentleman who collects cans to recycle and approximately six others whose name I do not know, but are easily identified by myself and other players. Also, I have witnessed employees reaching underneath the counter to retrieve computers which is then given to selected individuals (mainly those named above).  St. Andrews Beach Bingo is pathetic, employees make their own rules and their conduct is appalling. Where do these caliber (of people come from? These employees repeatedly assist family and friends in winning games (to include jackpots). How is it done?
    Well, one employee makes it a point to distribute computers to the customers. It is evident that she knows exactly which computer is a potential winning computer. This employee makes every effort to see that her family and/ or friends are given winning computers. While the managers are seated, this employee is setting the computers. Once she has set the computer, she proceeds to disperse them to consumers seated.  Also, this same employee repeatedly calls the coverrall games.  Also, I have witnessed the above caller viewing individuals bingo sheets (No, not to ascertain if there are still daubing). Family and/or friends would sit(in view of the caller stand) with their back turned to the caller’s stand, this provide the employee a view of the computer and what ball or balls needed to obtain the winning bingo. I would like to ask do your company have a policy that requires a set time frame for each caller to be on the stand?   Does your company have a set policy for employees selling computers and paper sheets to family members?  Does your company have set policies and procedures regarding how the runners distribute computers and how paper sheets are dispersed to the customers? Is it a requirement for runners to rotate the direction when selling paper sheets?
    I viewed a customer throwing a computer into a trash box; management observed this and stated “I am going to ask you to leave? Earlier that evening, this same customer along with two others was speaking in a loud manner. The manager stated to the customer, “I am going to make you leave”. The manager was perpetrating because she was aware that I was paying attention to the customer’s conduct. Why wasn’t this customer escorted out of the business at the beginning of the disruption?  A frequent customer whose name is “Sharon” wins constantly.  This individual won “three consecutive jackpot games this past week-end.  The jackpot winnings were on paper.  Wow, this is unbelievable.  Please tell me how is this possible ( the Luck of the Irish)?  This individual often request color changes.
    Many of your loyal customers hace elected to cease patronizing St. Andews Beach Bingo, Mr. Bingo and West Columbia bingo as a result of the above practices. Some of these customers have begun migrating to Rock Hill, Clover and other surrounding areas which offer lower prices and better services.
    It is my sincere hope your organization will be attentive to the above mentioned conditions,
    Sincerely,Oyowoule
     

  • http://profile.yahoo.com/P43QDNIR6ZLTIKTPHT3W2OYUWE Oyowoule Uwa

    ·         Jeff, West Columbia bingo, thank you for adhering to the SC Law regarding the age requirement of young players.  Those individuals serving in capacity as managers at St. Andrews Bingo does not abide by rules and regulations.  Often, I have witnessed children as young as 6 years old playing bingo at both locations.  Also, these children are allowed to play bingo on school nights. Recently, your customers at both West Columbia Bingo and St. Andrews Bingo have become concerned regarding certain individuals repeatedly winning jackpots and other games in the program.  I am one of those customers.  Jeff, could you tell me how is it these individuals win every other night; if not every night.  These individual to which I am referring is known to hit two to three coveralls on a monthly basis.  Also, these same individuals hit each night in the program and average at least two to three winning.  Sometimes, their nightly winnings exceed above $500.00 nightly.  The individuals to whom I am referring  is Tommy and his sisters, Frank and Vermell, John, the elderly black gentleman who collects cans to recycle and approximately six others whose name I do not know, but are easily identified by myself and other players. Also, I have witnessed employees reaching underneath the counter to retrieve computers which is then given to selected individuals (mainly those named above).  St. Andrews Beach Bingo is pathetic, employees make their own rules and their conduct is appalling. Where do these caliber (of people come from? These employees repeatedly assist family and friends in winning games (to include jackpots). How is it done?
    Well, one employee makes it a point to distribute computers to the customers. It is evident that she knows exactly which computer is a potential winning computer. This employee makes every effort to see that her family and/ or friends are given winning computers. While the managers are seated, this employee is setting the computers. Once she has set the computer, she proceeds to disperse them to consumers seated.  Also, this same employee repeatedly calls the coverrall games.  Also, I have witnessed the above caller viewing individuals bingo sheets (No, not to ascertain if there are still daubing). Family and/or friends would sit(in view of the caller stand) with their back turned to the caller’s stand, this provide the employee a view of the computer and what ball or balls needed to obtain the winning bingo. I would like to ask do your company have a policy that requires a set time frame for each caller to be on the stand?   Does your company have a set policy for employees selling computers and paper sheets to family members?  Does your company have set policies and procedures regarding how the runners distribute computers and how paper sheets are dispersed to the customers? Is it a requirement for runners to rotate the direction when selling paper sheets?
    I viewed a customer throwing a computer into a trash box; management observed this and stated “I am going to ask you to leave? Earlier that evening, this same customer along with two others was speaking in a loud manner. The manager stated to the customer, “I am going to make you leave”. The manager was perpetrating because she was aware that I was paying attention to the customer’s conduct. Why wasn’t this customer escorted out of the business at the beginning of the disruption?  A frequent customer whose name is “Sharon” wins constantly.  This individual won “three consecutive jackpot games this past week-end.  The jackpot winnings were on paper.  Wow, this is unbelievable.  Please tell me how is this possible ( the Luck of the Irish)?  This individual often request color changes.
    Many of your loyal customers hace elected to cease patronizing St. Andews Beach Bingo, Mr. Bingo and West Columbia bingo as a result of the above practices. Some of these customers have begun migrating to Rock Hill, Clover and other surrounding areas which offer lower prices and better services.
    It is my sincere hope your organization will be attentive to the above mentioned conditions,
    Sincerely,Oyowoule