The Traditional Bingo Player

Jan 25, 2012

Jeffrey L Minch
President, CEO
512-656-1383 cell
jminch@littlefield.com

The traditional bingo player is a woman from 40-60 years old who enjoys playing bingo for the following reasons:

1. To relax;

2. To reduce stress;

3. To socialize with friends;

4. To have fun; and,

5. To win money.

We learned these things from the focus groups we conduct at every bingo hall.  I will write about focus groups in the future.  They are a very useful marketing technique used to refine and focus our bingo halls to specifically hit the objectives set by our customers.

The traditional bingo player sees bingo as gambling — “to win money” — only after fulfilling her social needs for relaxation, stress reduction, socialization and fun.  This is an important consideration.  It means a bingo hall is an entertainment destination first and a gambling venue thereafter.

In the above graphic, you can see the emergence of a bell shaped curve which shows the importance of the traditional customer to the overall patronage of the bingo hall.  Look at the dotted line that is the perspective before adding the impact of the Baby Boomers.

The Baby Boomers are coming and they represent a huge increase in the traditional bingo player profile.  They will make you work for their business but the supply of potential customers is growing.  Growing!

The other consideration of the traditional bingo customer is the fact that they include their families in their entertainment pursuits.

The inclusion of the nuclear family is an excellent marketing target.  One we have some additional work to do.

Next time I will discuss the Seasoned Bingo Player.

Want to learn more and see what a bingo hall website looks like?  Go to www.austinbingo.com and follow its Facebook page in addition.  You will enjoy seeing some of the videos and pictures.

← The Bingo Demographic

The Seasoned Bingo Player →