The Bingo Demographic

Jan 24, 2012

Jeffrey L Minch
President, CEO
512-656-1383 cell
jminch@littlefield.com

I am often asked — who plays bingo? You might be tempted to answer by saying — “my Grandmother loves bingo”. But though Grandma does play bingo that would not be the complete answer.

Image of a woman that has won at Bingo

The right answer is that bingo is great fun and enjoyed by a wide and widening cross section of people of all ages and backgrounds. Over the next two weeks, I will explain who plays bingo and how those segments can be expanded through marketing and creative bingo session and game design.

Let’s start with the numbers.

In a “normal” mid-sized city such as Columbia, South Carolina approximately 1-1 ½% of the population is currently playing bingo at least once annually. With competent marketing and creative bingo session and game design, that number can be increased to 2-3% of the population.

Bingo players will typically travel up to 20 miles or 30 minutes to play bingo at a given bingo hall. They will drive past one bingo hall to go to their favorite bingo hall. They are potentially quite loyal to a specific bingo hall.

How do we know this? Because we have created databases — through player loyalty, retention and rewards programs — which track player identification and location. We know where our players live.

Image of young hipsters playing bingo

In the next few days, I will discuss the segmentation of players among the traditional bingo players (40-65), the explosion of Baby Boomers, the seasoned players (through 95 years old) and the young hip 20-40 somethings. You will be surprised to learn how and why bingo players love bingo.

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